AXAS Publishing Ltd announcing The Treasures of Eureka

INTRODUCING
the New Elite Book Series

THE TREASURES OF EUREKA

Inventions are the fuel of success. Advances of the 21st century would be impossible without the on-going stream of large and small inventions over the past thousands of years.

Step by step humankind is developing what philosophers call "second nature". Often these inventions are nothing more than discoveries of what nature is already doing effortlessly. That allows us to develop the understanding of how nature operates and these become the foundation of our ability to replicate and create. Science is a discipline which operates on the forefront of discovery how nature works and develops ways of using this knowledge for the benefit of humanity.

Early inventions were revolutionary, yet simple to grasp, like the invention of a wheel or the light bulb. Having a bath was all Archimedes needed to do to exclaim "Eureka" and make a fundamental discovery we use in our daily lives ever since.

As we progress through centuries, scientists have started to penetrate to the core of matter and by the 20th century, most of scientific research is focussed on the processes that are often invisible to a naked eye. In fact most of them, quantum physics inclusive, are even hard to imagine. Modern science and the latest advances are coming from observations and understanding of what's happening on molecular, atomic and electronic levels. Invisible, impossible to imagine objects and their behaviours are driving today's research.

The results are profound for everyone: new technologies, new medications, computers shrinking by over 100 times in size in less than 40 years, mobile and video communication like only sci-fi movies could imagine 30 years ago - all of that is becoming possible through thousands of scientists observing the micro-world and making every day discoveries which together produce marvels of modern life most of us can't even explain where they're coming from.

Even though many do not understand how technology works, we still like to know "why" and "how". And to satisfy the curiosity which is alive in every human being on this planet, "The Treasures of Eureka" series is set to become a missing link between science and reality; between futuristic research and technology opportunities today.

"The Treasures of Eureka" series was created as a result of collaboration of science, technology, business and art. This multi-dimensional publication is a celebration of scientific success.

Beautifully presented, this publication reveals the knowledge in several layers appealing to a wide audience. Parts of the publication are so easy to read and so well illustrated that every reader will be able to get a glimpse of how key inventions from the past feed science and technology today and what they will bring us in the future. Business people and professionals will be able to discover opportunities revealed through innovative scientific research. Students will get a wider perspective on what science is about and finally scientists themselves will discover how seemingly unrelated discoveries may have a profound impact on their own research.

Now it's your turn to discover "The Treasures of Eureka" which is created to entertain and challenge people from different walks of life, including you.

Food quality control, archeological dating and medical diagnosis would be impossible without Electron Paramagnetic Resonance discovered by E.K.Zavoisky in 1944

Over 100 of the world's leading EPR experts contributed articles to introduce the marvels of EPR theoretical research and its practical applications to a wider audience. The expertise of authors is matched by high quality design, which makes this publication a milestone in EPR history. This designer illustrated hard-cover edition is a true celebration of the significant role of EPR spectroscopy in various aspects of modern life.

Completed with a biography of Eugenii Zavoisky and an original overview of EPR by the editor Prof. Kev Salikhov, it introduces 23 awardees of the International Zavoisky Award as individuals and scientists giving unique ... Click here for a preview

INTERNATIONAL ZAVOISKY AWARD

Established in 1991it is internationally recognised as one of the major awards for scientific achievement. The Award ceremony takes place in Kazan ... Click here for the latest news